• NIC PADULA

    CREATIVE DESIGN AND MARKETING
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  • NIC PADULA

    PORTFOLIO AND RESUME
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RESUME

  EDUCATION
The University of Rhode Island
B.S. Business - Marketing2010 - 2014
  EXPERIENCE
Consulting
Blue House Studios: Graphic Design and Marketing 2013 - present
  • Plan and create custom brand identities.
  • Optimize client SEO.
  • Debug and re-brand Wordpress themes.
  • Develop social media strategies.
  • Measure analytics & evaluate KPIs
Brand Developer
UMelt: A Grilled Cheese Store 2012- 2013
  • Develop a strategic brand identity
  • Logo Creation, Print Design, and Television Design
  • Web Design and Development
  • Marketing Solutions & Cooridante team solutions
  • Social Media Campaigns
Marketing and Graphic Design
Fire & Water Group      2011 - 2013
  • Designed and developed graphics
  • Facilitate brand awareness of the Fire and Water Restaurant Group and its three concepts.
  • Developed and implemented creative and effective social media and marketing campaigns
  • Increase sales of all Fire and Water group concepts through digital marketing
  • Designed and emplement digital touchpoints
  • design print and digital: advertisements, hand-outs, logos, and menus.
2D Graphic Design Intern
Hasbro, Inc.Spring 2011
  • Research relevant products and competitive brands.
  • Attend Creative brainstorm thought-starters and team meetings.
  • Assist with the design of print ads, illustrations, instructiom design and logo design.
  • Create special projects as assigned.
  • Organize and prepare files for print.
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UMELT
Identity Development
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Meanie Panini
Graphic Design
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WildWood Catering
Brand Development
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Poster Designs
Digital Illustrations
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School Project
Marketing Communications
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T.V. Menus
Graphic Design
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Fire and Water
Graphic Design
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Carita's Smile
Social Media Marketing
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King Of New York
Digital Painting
UMelt
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BUS 469 SCHOOL PROJECT
Each team designed and implement a social media marketing campaign to raise funds for Caritas Smile, a NGO whose goal is to put smiles on the faces of impoverished Dominican children. The goal of the project was to apply the principles and content covered in class, and at the same time, contribute to creating awareness for Caritas Smile.

This was a semester long team project that went live in late April. Our activation plan began with creating a website with all of the information about Caritas Smile. The website, created through wix.com, focused on developing a distinct brand for Caritas Smiles to separate our project from others within the class. Developing a brand identity involved creating a unique logo, color scheme, and slogan. The identity of Carita Smiles would then be carried out consistently throughout the social media vehicles we selected: Facebook, Twitter, and Instagram. For the next two weeks, my team managed the social media campaigns that we developed and assessed the campaigns performance at the end, comparing and contrasting our marketing objectives to our acutual results.
Social Media Marketing
CLASS
BUS 469
GRADE
19 / 20
TYPE
Group Project
PROFESSOR
VIEW
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WildWood Catering
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Fire & Water
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BUS 367 SCHOOL PROJECT
The BUS 367 final assignment was a semester-long group project that called for each group to write and present a complete S.W.O.T. analysis and communications plan for a pre-exsisting company that was experiencing severe decline of market share over the last few years. Our group, consisting of four members, chose to create a marketing communications plan that would restore the name of Abercrombie and Fitch, a former industry leader.

Our communication strategy was to bring the Abercrombie "Back to the Roots" of it's once rugged, high quality, image that it had when it began 1892. The new communications plan included linking Abercrombie to a social cause, re-designing their logo, creating a commercial story-board, and developing marketing strategies. The social cause consisted of pairing Abercrombie with www.plantabillion.org to include a package of tree-seeds with each article of clothing encouraging a sustainable future for generations to come. Next, Abercrombie would host clothing drives as a form of native advertising, thus deeply enhancing the connection made between the brand and consumers. We introduced these communication strategies, along with a few others, in a commercial story board which can be viewed in the links to this section.
Marketing Communications
CLASS
BUS 367
GRADE
A
TYPE
Group Project
PROFESSOR
VIEW
VIEW
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Television Menus
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VIEW
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BUS 367 SCHOOL PROJECT
This project provides an analysis and evaluation of the current demand for renewable energy within the state of Rhode Island. Specifically, with regards to Viridian Energy, a third-party energy company that plans on launching in RI later this year. The primary method of analysis that we conducted includes the distribution of a qualtrics questionnaire focused on receiving feedback from energy consumers in Rhode Island. The survey consisted of both quantitative questions, that attempted to directly answer our main marketing objectives; and qualitative questions that will be used suggest future exploratory research ideas to Viridian. Our main marketing questions was unveiling if customers were more concerned with saving money, or a renewable energy source.

The results of our analysis showed that there is indeed a demand for renewable energy in the state based on some key findings from our analysis which are discussed in greater depths in our report. The most signifigant thing that we learned from conducting this reasearch is that most people are not aware that they even have a choice when it comes to energy suppliers.
Marketing Research
CLASS
BUS 367
GRADE
A +
TYPE
Group Project
PROFESSOR
VIEW
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Poster Design
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VIEW MY WORK BELOW
Program
Illustrator / Photoshop
Type
Vector
Style
Minimalistic
Purpose
Advancing Knowledge
Link
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Digital Illustration
King Of New YorK
Program
Photoshop
Type
Digital Painting
Style
Realistic
Purpose
Fun / Practice
Inspiration
Link
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I'm thinking global.

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